Marketing First Forum
Wherever and whatever your global needs may be, the Ark Advisors partner network – Marketing First Forum – can provide the necessary on-the-ground expertise and support.
Marketing First Forum is comprised only of like-minded marketing resource management consulting firms that adhere to the highest international industry standards of excellence, service & integrity.
Together, the Marketing First Forum network has offices in New York, London, Copenhagen, Hong Kong, Singapore, Melbourne and Auckland. Additional offices are planned for 2012 in China, India and Russia.
Darren Woolley, Managing Director
Considered the “Mr. Wolf” of Marketing Communications, Darren Woolley has been solving problems between marketers and their agencies since 2000. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. Since 2005, he has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising and is an industry commentator to trade and industry magazine and forums around the world.
In 2000, Darren founded TrinityP3, Asia-Pacific’s leading strategic marketing management consultancy, helping corporations to achieve commercial purpose through creative process. Now a decade on, TrinityP3 is at the leading edge of decision-making in the marketing and advertising industry. TrinityP3’s client base includes more than 50 of the world’s top 100 advertisers through its international network of more than 30 industry professionals with offices in Singapore, Sydney, Melbourne, Hong Kong, London and Auckland. www.trinityp3.com
Dan Hestbæk, CEO
Dan Hestbæk is recognized as a global thought-leader on trends and behavior in the advertising industry as well as a keynote speaker on Next Practice standards for both advertisers and agencies. As a pioneer in the Agency Search Consultancy industry, Dan invented the Agency Consultant 3.0 model – changing the agency search process from a core-relationship model to a core-data driven model.
Dan is the Co-founder and CEO of Hestbæk Consult, the leading Marketing Management Consultancy in the Nordic region, where he oversees a strong team of qualified Senior and Junior Consultants. Hestbæk Consult has its headquarters in Copenhagen, Denmark. www.hestbaekconsult.com