Clients engage Ark Advisors when they require expert counsel regarding any issues relating to marketing change management — agency resource procurement, compensation, management, assessment and optimization.
For Resource Change
- Change – When they are considering a change and want to learn more about the agency landscape
- Replace – When they want to replace a current marketing services agency resource
- Add – When they think they may need new, different or additional agency resources to help accelerate growth
- Review – When they want help in managing an agency review
- On-Boarding – When they want help getting a new relationship off to an optimal start
For Compensation Consulting
- Assessment – When they want to verify that they are compensating their agency resources appropriately
- Cost Management – When they are seeking better transparency and management of agency costs
- Negotiation – When they want to develop and negotiate compensation arrangements that better align agency fees with the value of services being provided
- Optimization – When they are looking to improve the overall productivity and accountability of their marketing services resources
For Assessment & Relationship Management
- Assessment – When they want to assess or improve an agency relationship
- Collaboration – When they want to assess how well their team works with their agencies and the agencies with each other
- Saving the relationship – When they want to save an agency relationship
- Performance – When they are seeking to optimize performance from their current marketing services resources
- Best Practices – When they want to learn best practices in managing their agency resources
For Roster Management and Resource Optimization
- Modeling – When they need help determining their go-forward agency model for a dynamically changing environment (how many/what type of agency (ies), etc.)
- Alignment – When they are wondering whether they have the right alignment of agency resources
- Consolidation – When they are interested in consolidating their agency resources for greater financial and/or operational efficiencies
- In-House Management – When they are deciding how best to leverage their in-house agency resources
- Managing for Integration – When they are interested in better integration of their internal and/or external resources – who manages the process, how to compensate multiple agencies
For Customized Organizational Consulting
- Change Management
- Re-Structure: When they want to re-structure and/or optimize their internal marketing organization
- Re-Training: When they want to train their team to better work with their agencies
- Re-Design: When they want to move from an internal to external agency services structure (or vice versa) - Marketplace Updates : When they want to learn more about the current marketing and media landscape