Clients engage Ark Advisors when they require expert counsel regarding any issues relating to agency resource procurement, compensation, management and optimization.
When Do Clients Engage Ark Advisors?
Agency Compensation Consulting
- Compensation Assessment
- Benchmarking
- Fee Negotiation
- Development of Performance-based incentive programs
- New Compensation Solutions
- Procurement Counsel and Support
Agency Search and Selection
- Single resource or Integrated multiple agency partnerships – local to global
- Agency of Record (AOR) relationships or Project-based engagements
- Full-service strategic and creative agencies
- Media Services Agencies
- Digital Technology (site development, e-commerce platforms, mobile applications, etc.)
- Digital Design & Communications (site design, display, social media campaigns)
- Direct Marketing and CRM
- Brand Strategy
- Design & Corporate Identity
- Public Relations
- Multicultural
- Sales Promotion, Events, Sponsorships
- Shopper Marketing
Agency Assessment & Relationship Optimization
- Resource Assessment
- Resource Mix Analysis & Modeling
- Roster Optimization — Alignment and/or Consolidation
- Relationship Facilitation & Remediation
- Client/Agency Best Practices
Customized Organizational Consulting
- Marketing Organizational Change and Re-Structure
- Managing for Integration