Clients engage Ark Advisors when they require expert counsel regarding any issues relating to agency resource procurement, compensation, management and optimization.
When Do Clients Engage Ark Advisors?
Agency Compensation Consulting
- Compensation Assessment
- Benchmarking
- Fee Negotiation
- Development of Performance-based incentive programs
- New Compensation Solutions
- Procurement Counsel and Support
Agency Search and Selection
- Single resource or Integrated multiple agency partnerships – local to global
- Agency of Record (AOR) relationships or Project-based engagements
- Full-service strategic and creative agencies
- Media Services Agencies
- Digital Technology (site development, e-commerce platforms, mobile applications, etc.)
- Digital Design & Communications (site design, display, social media campaigns)
- Direct Marketing and CRM
- Brand Strategy
- Design & Corporate Identity
- Public Relations
- Multicultural
- Sales Promotion, Events, Sponsorships
- Shopper Marketing
Agency Assessment & Relationship Management
- Agency Assessments – Local, National, Global
- Relationship Facilitation & Remediation
- Multi-Agency Collaboration
- Optimizing Agency Performance
- Saving the Client-Agency Relationship
- Best Practices in Managing Agency Resources
Roster Management & Resource Optimization
- Agency Model/Resource Mix Determination
- Resource Mix Analysis
- Roster Optimization–Alignment and/or Consolidation
- In-house/External Agency Management
- Client/Agency Best Practices in Roster Management
- Managing for Integration
Customized Organizational Consulting
- Marketing Organizational Change and Re-Structure
- Managing for Integration